This is a personal project that I have carried out as a creative exercise, inspired by my passion for mountain biking and sports photography. The poster is dedicated to One Up Components, a brand that stands out for its innovation and quality in the world of bicycle components.
For the design, I used a photograph of rider Jake Polito, captured in action, which perfectly reflects the essence of adventure and performance that we will associate with the brand. My goal was to convey that spirit in an attractive visual format, playing with colors, composition and typography to highlight both the rider and the products.
This project has allowed me to experiment with graphic design and explore how to convey brand values and emotions through a poster. Although it is not a professional job, I am proud of the result and how it connects with the world of cycling that I am so passionate about.
For the design, I used a photograph of rider Jake Polito, captured in action, which perfectly reflects the essence of adventure and performance that we will associate with the brand. My goal was to convey that spirit in an attractive visual format, playing with colors, composition and typography to highlight both the rider and the products.
This project has allowed me to experiment with graphic design and explore how to convey brand values and emotions through a poster. Although it is not a professional job, I am proud of the result and how it connects with the world of cycling that I am so passionate about.
[ESP] Este es un proyecto personal que he realizado como ejercicio creativo, inspirado en mi pasión por el ciclismo de montaña y la fotografía deportiva. El cartel está dedicado a One Up Components, una marca que destaca por su innovación y calidad en el mundo de los componentes de bicicleta.
Para el diseño, utilicé una fotografía del rider Jake Polito, capturada en plena acción, que refleja perfectamente la esencia de aventura y rendimiento que asociaremos con la marca. Mi objetivo era transmitir ese espíritu en un formato visual atractivo, jugando con colores, composición y tipografía para resaltar tanto al rider como a los productos.
Este proyecto me ha permitido experimentar con diseño gráfico y explorar cómo transmitir valores de marca y emociones a través de un cartel. Aunque no es un trabajo profesional, estoy orgulloso del resultado y de cómo conecta con el mundo del ciclismo que tanto me apasiona.
Original photography
Brand inspiration
As an idea for the poster, I based it on the hashtag that the brand uses on its Instagram profile: #worklessridemore.
Como idea para el poster me base en el hashtag que utiliza la marca en su perfil de Instagram: #worklessridemore.
Sample of use
One Up Components and OneUp are registered trademarks of OneUp. This publication is not affiliated with OneUp and does not intend to appropriate copyrighted material.